Juguetron Group, a Mexican company, has been dedicated to the development, manufacturing, distribution, and sale of toys, ensuring to maintain tradition and offer the best digital experience to its customers.

Their eCommerce was implemented under the Adobe Commerce platform in a B2C model, allowing for 100% parameterization and customization of all functions, tools, and brand identity.

For this implementation, Adobe Commerce features were activated, including:  

• Multi Source Inventory: This function provides complete control of the entire inventory globally, where the quantities of each product per branch can be viewed.
• BOPIS (Buy Online, Pick Up In-Store): This methodology allows online purchase and in-store pickup. To implement this option, a connection with the ERP is required to generate cross-inventory downloads.
• UX Development: A completely intuitive user experience that allows for easy and quick purchases.
• Business Rules: Various types of rules can be created within your eCommerce, such as disabling products when they reach the minimum stock, configuring the minimum purchase, maximum quantity of the same product reference, and more.
• Intelligent Search: Allows customers to search by synonyms, antonyms, slang, keywords, short words, and more. This type of search engine facilitates the search experience for users.

Juguetron is in constant growth, generating new improvements and updates to its eCommerce. Today, it is continually evolving to offer a unique experience to its users at Expo Juguetes 2021, where it has an eCommerce that complements the expo experience as it is a physical event at the WTC in Mexico City.