Adobe Target Implementation

Personalize and promote

Rule-Based Personalization: You can personalize experiences at various touchpoints based on audience segments.

One-Click personalization: Harness AI with a single click to activate tests and personalization to find the best-performing experience for each user.​

Profiles and segmentation: Discover site dwell time, browsing history, and more with Adobe Target. You can also import third-party data.​

Behavioral targeting: Personalize with demographics, behaviors, or affinity, based on search terms, to drive personalization at each customer touchpoint.​

Automated offers: Automate tests and, with Adobe Sensei's machine learning, identify the best performance for each visitor.​

Product recommendations: Using AI-driven algorithms, it shows products or content that may interest your customers throughout their journey.​

Content and media recommendations: Recommend appealing trends to your subscribers to increase their time on your site.

Location-Based personalization: Create experiences that stand out at each location and personalize offers and content in a specific area.​

Business management: Manage access control and permissions for each member of your team.