Adobe Analytics Implementation

Share and act

Advertising analytics: With real-time data, create more personalized ads and track performance to optimize your campaigns.​

Analytics dashboards: Get insights into launches, special offer results, and visualize your revenues in major campaigns like Hot Sale, Cyber Monday, Hot Travel, Buen Fin, among others.

Audience analysis: Find custom audiences based on their interests and behaviors with Audience Manager. Analytics uses this real-time data to segment and optimize audiences.​

Mobile marketing: Nowadays, more consumption occurs on mobile devices, making it the primary customer interaction point. It's essential to define mobile acquisition and retention strategies.​

Remarketing: To launch a truly effective remarketing program, it's not just about sending an abandoned cart email. You can configure messages such as registration for newsletters, email subscriptions, special offers, credit card app push notifications, or loyalty programs.

Shared audiences: Create audience segments with specific interests and behaviors, then share them with Adobe Experience Cloud to activate campaigns and perform A/B testing.​

Third-Party integrations: For collecting data from other sources, you can integrate software like Hootsuite, Invoca, Branch.io, and BrightEdge, among others.​

Voice assistant: You can capture voice data from Amazon's Alexa, Apple's Siri, Google Assistant, to deliver much more personalized experiences to your customers.