Advantages of Adobe Customer Data Platform in real-time

Seamless experiences

Create seamless experiences with real-time account or person profiles generated from potential user data, and they will be protected by privacy tools.

Timely experiences

With data from all customer touchpoints, combining CRM data, loyalty programs, site searches, ad clicks, the profile is enriched to implement timely experiences.

Intelligent workflows

When you integrate data from different platforms and channels, you can achieve intelligent workflows and quick activation for better personalization in the customer journey.

Real-time transactional data

CDP collects data in real-timefrom various sources, including customer privacy information and transactional data.

Profile segmentation

You can segment profiles by combining B2C and B2B data to identify business opportunities and increase ROI.