Real-time Implementation of Adobe Customer Data Platform

Account or individual profiles: Gather business or individual data to create comprehensive account and person profiles.​

Real-time profile enrichment: Use external and internal data to enrich each account profile for real-time personalization in both B2C and B2B experiences.​

Account identity resolution: Benefit from data cleansing and identity resolution for more informed profiles.

Marketing segmentation: User-friendly, advanced segmentation interface with automated marketing workflows that don't require technical team support.

Streaming data collection: Collect data from various channels for up-to-date profiles and improved customer personalization.

Standardized data taxonomy: Translate data into understandable language for other teams to access.

Provider tags: Easily manage data from providers and send it to any destination.​

Simplified data management: Streamline code implementation, reducing ownership costs.​

B2B or B2C connectors: Simplify campaign configuration with third-party or native Adobe integrations.

Data tags: Categorize public and private data for immediate access to more personalized tags.​

Data policy tools: Set policies for each piece of data to identify appropriate or unknown entries.

Data use application: Schedule automatic notifications to check if data is assigned to unknown destinations.

Customer consent management: Proper management ensures that customers are excluded from marketing team projects.

Profile activation: Activate profiles at scale in real-time, whether your business is B2B or B2C.

Individual personalization: Design personalized individual experiences across different channels where you are present.​

Behavior-based experiences: When launching campaigns, activate automatic notifications to view user actions such as form submissions, newsletter subscriptions, unsubscribes, and more.​

Practical audience activation: Take advantage of streaming to customize your site at all times, making customer experiences relevant.

Payment methods: With better payment options, you can increase conversions and transactions.

Intelligent workflows: Streamline your workflow by using data and audiences from various sources to create more detailed segments.

Implementation and testing: SDKs for mobile or web help you collect data immediately and then personalize it.

AI and propensity: With artificial intelligence, you can view predictive analysis to score data reports and segmentations to generate opportunities for your business.

Reports and metrics: Monitor reports, reports, or dashboards at any time to make better decisions in future campaigns or website adjustments.