Adobe Audience Manager Implementation

Data management and segmentation

Accessible audiences: To achieve valuable acquisitions, eliminate audience overlap for better campaign performance.

​Audience marketplace: Easily purchase third-party data to boost conversion rates.​

Identity management: Manage identities and deliver an exceptional and consistent experience across all devices.​

Similarity models: The key is to have more detailed and specific audience segments to increase your campaign's ROAS. With Adobe Sensei and Trait Weight, you can gain more attributes to enrich your audiences.​

Market-Specific segmentation: Create segments to acquire more valuable customers and increase your chances of conversion, with the goal of improving your business's performance, ROAS, and ROI.