Adobe Audience Manager Implementation

Targeting and Optimization

A/B Testing: To meet your KPIs, it's crucial to test which ads and audiences work best. AAM can help you achieve the best performance for your campaigns with exclusions and advanced technology.

Privacy controls: You can control how data is used, where it comes from, and what destination it is assigned to.

People-Based destinations: You can activate AAM audiences based on people, access domain controls, and export Audience Manager.​

Real-Time destinations: Arrive at the right moment with AAM. Customer information is updated every time they visit the site to create relevant experiences.

Audience analytics: Collect information from audience segments to configure it with Adobe Analytics in real-time, giving you a complete overview of segments and more metrics.

Data insights & Audiences

Adobe Audience Manager

Drive your potential customers to make valuable conversions and achieve your business goals with a comprehensive view of user interactions, easily collecting data from any source.​

 

To enhance the performance of your campaigns, conduct A/B testing to determine which audiences generate a higher number of events on your site.

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